Privacy Policy

Last Updated: September 22, 2025

We take your privacy seriously. We believe you have a right to know what information we collect, how we use it, and how we protect it. We are committed to treating your personal data with care, storing it securely, and only using it in ways that are transparent, lawful, and respectful of your rights. If anything changes, we will let you know — and we'll always strive to keep your trust.

1. Who We Are

“We”, “us”, and “our” refers to Play Ambient Pte. Ltd., located at 68 Circular Road, #02-01, Singapore. We are the data controller (or equivalent) for purposes of this policy unless otherwise stated.

2. What Information We Collect

We may collect the following kinds of personal information:

• Contact information (e.g. name, email address, phone number)
• Account credentials (e.g. username, password)
• Usage data (how you use our website/app, pages visited, time spent)
• Device and technical data (IP address, browser type, operating system)
• Transaction data (e.g. purchase, order, billing, payment details)
• Any other information you provide voluntarily (surveys, feedback, etc.)

3. How We Collect Information

We collect data via:

• Directly from you when you register, make a purchase, fill in forms, subscribe, contact us, or otherwise engage with our services
• Automatically as you interact with our site/app (cookies, analytics, logs)
• From third parties (for example, payment processors, service providers, marketing partners), where permitted by law

4. How We Use Your Information

We use your personal information for purposes such as:

• Providing, operating, and maintaining our services
• Responding to your inquiries, customer support
• Processing orders, payments, refunds
• Improving our services, understanding usage patterns
• Sending updates, marketing communications (if you have opted in)
• Ensuring security, fraud prevention, and legal compliance

5. Legal Basis for Processing (where required)

Where required by law (for example under GDPR), we rely on one or more of the following legal bases:

• Your consent
• Performance of a contract with you
• Compliance with a legal obligation
• Our legitimate interests, provided that your rights and interests are not overridden

6. Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service providers, contractors, and agents who help us run the business (e.g. payment processors, hosting, analytics)
• Legal or regulatory authorities when required by law or to protect legal rights
• Affiliates or third parties in connection with a merger, acquisition, or asset sale, where applicable

7. Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy, unless a longer retention period is required by law. Once personal data is no longer needed, we will securely delete it or anonymize it.

8. Cross-Border Transfers

If your personal information is transferred to, stored, or processed in countries outside your jurisdiction, such transfers will be conducted in compliance with applicable legal safeguards (for example, standard contractual clauses, adequacy decisions, or your explicit consent).

9. Cookies, Tracking & Analytics

We may use cookies, web beacons, analytics tools and other tracking technologies to collect usage and technical data. You may control or opt-out of certain cookies through your browser settings or via opt-out tools, where available.

10. Your Rights

Depending on your jurisdiction, you may have rights including (but not limited to):

• Access to your personal data
• Correction / rectification of inaccurate or incomplete data
• Deletion (“right to be forgotten”)
• Restriction or objection to processing
• Portability of your data
• Withdrawal of consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us using the details below.

11. Security Measures

We implement reasonable technical and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. While we strive to protect your data, no method of transmission over the Internet or storage is completely secure.

12. Children

We do not knowingly collect or solicit personal information from persons under 18. If we become aware that we have collected personal data from a person under this age without proper parental consent, we will delete it as soon as possible.

13. Changes to This Privacy Policy

We may amend this policy from time to time. The revised version will be effective on the “Last updated” date above. If changes are material, we will provide more prominent notice as required by law.

14. Contact Us

If you have questions, concerns, or requests regarding your personal data or this privacy policy, please contact us at:

Play Ambient Pte. Ltd.
68 Circular Road, #02-01, 049422, Singapore
support@playambient.com